Hi! I’m Hongtao Yu — a brand and marketing enthusiast with a global outlook, currently based in Berlin. Born and raised in China, I’ve been lucky to study and live across several vibrant cities in Europe including Nancy, Bologna, and now Berlin.
This journey has not only deepened my understanding of global branding strategies but also shaped my appreciation for cultural diversity and creative storytelling.
Professionally, I thrive at the intersection of creativity and strategy. From building influencer networks and analyzing user engagement at a Berlin-based streetwear startup, to working on AI-powered food innovation with Barilla and crafting AR-driven campaigns for Sotheby’s Realty, I’ve had the chance to explore how branding can be meaningful, tech-savvy, and culturally resonant.
I believe marketing is more than just metrics — it’s about telling stories that matter, connecting with communities, and creating lasting value. Whether it’s designing campaigns, researching market trends, or exploring sustainable packaging solutions, I always bring curiosity, empathy, and a touch of design thinking to the table.
Beyond work, you’ll often find me traveling to explore local cultures, cooking up something comforting in the kitchen, or playing ball sports with friends — I believe life is best lived with a sense of play and purpose.
Thanks for stopping by my blog! Let’s connect and share ideas — whether you’re into branding, food innovation, or just curious about life between Shanghai and Berlin.
My life in Europe 
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